Florist Hounslow Privacy Policy

Scope and Applicability

This Privacy Policy sets out how Florist Hounslow collects, uses, stores, and protects your personal data when you place orders as a customer in Hounslow and surrounding districts. We are committed to complying with the General Data Protection Regulation (GDPR) and ensuring the privacy and security of your information at every step of our service. This policy applies to all customers who use our floral ordering services in and around Hounslow, whether orders are placed in person, by phone, or through our online platforms.

Personal Data We Collect

Florist Hounslow collects and processes various types of personal data necessary for the fulfilment of your orders and the continuous improvement of our services. The categories of data we may collect include:

• Identification Information: Such as your full name, delivery recipient’s name, and date of order.
• Contact Information: Such as address (including delivery address for orders), phone number, and sometimes secondary contact details for order coordination.
• Order Details: Including product selections, special instructions, card messages, and delivery preferences.
• Payment Information: Such as partial credit/debit card details (note: we do not store complete payment card information), transaction references, or payment confirmations from our payment processors.
• Technical Data: Such as IP address, device type, and order time if using our website for ordering.

Lawful Bases for Processing Your Data

Under the GDPR, we rely on the following lawful bases for collecting and processing your personal data:

• Contractual Necessity: Processing your information is required to fulfil the contract with you (processing and delivering your flower order and communicating about the order status).
• Legitimate Interests: We may process your data for legitimate business purposes, such as analytics, fraud prevention, ensuring network and information security, and improving our services.
• Legal Obligation: In some cases, we are required to process and retain certain data to comply with applicable laws, such as tax regulations.
• Consent: Where required (for example, to send direct marketing communications), we will ask for your clear and unambiguous consent, which you can withdraw at any time.

How We Use Your Information

Your personal data is used solely for the following purposes:

• To process and deliver your floral orders accurately and promptly.
• To respond to your enquiries, special instructions, or after-sales requests.
• To communicate with you regarding your order status, delivery updates, or service notifications.
• For record-keeping, accounting, and regulatory compliance.
• To improve the quality of our service offerings based on aggregated and anonymised usage trends.
• With your explicit consent, for occasional marketing communications about new products or special offers (you may opt out at any time).

Data Retention

We retain your personal data only for as long as is necessary to fulfill the purposes for which it was collected, including for the satisfaction of any legal, accounting, or reporting requirements. Typically, your order-related personal data is retained for up to seven years, in line with financial recordkeeping standards. Where we hold your information solely for marketing purposes and you withdraw consent, your data will be deleted from relevant databases without undue delay.

Sharing and Data Processors

Florist Hounslow may share your personal data with selected third-party providers ("processors") essential for operating our business and fulfilling your order. These processors are engaged under strict contractual terms in compliance with GDPR and process data only on our instructions and for the agreed purposes. Typical categories of processors include:

• Payment processing companies (for secure payment validation and transaction handling).
• IT service providers (such as website hosting, order management platforms, and secure data storage systems).
• Delivery or courier services (to deliver your order to the designated address).

We do not sell or rent your personal data to third parties for their own marketing or other purposes.

International Data Transfers

In rare cases, your personal data may be processed outside the United Kingdom or European Economic Area (EEA) (for instance, where a third-party provider is located outside these regions). In such cases, we ensure that robust safeguards are in place, such as standard contractual clauses or adequacy decisions, to protect your information to GDPR standards.

Your Rights Under GDPR

As a customer, you have several key rights regarding your personal data:

• Right of Access: You may request access to the personal data we hold about you and receive a copy of that information.
• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete data about you.
• Right to Erasure: Under certain circumstances, you may request that your personal data be deleted from our systems.
• Right to Restrict Processing: You may ask us to temporarily halt the processing of your data.
• Right to Data Portability: Where applicable, you may request that your data be provided or transferred to another data controller in a structured, commonly used format.
• Right to Object: You may object to certain types of processing, such as direct marketing.
• Right to Withdraw Consent: Where we rely on your consent for processing, you can withdraw it at any time without affecting lawfulness of prior processing.
• Right to Lodge a Complaint: You have the right to file a complaint with a supervisory authority if you believe your rights have been infringed.

Security of Your Data

Florist Hounslow implements appropriate technical and organisational measures to protect your personal data from accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. Access to personal data is granted strictly on a need-to-know basis within our organisation and to trusted processors under contract.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. Updated versions will be made available through our website or on request, and any significant changes will be clearly communicated where appropriate.

Contact and Further Information

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us using the contact details provided on our website or in our shop. We are committed to responding to all inquiries promptly and transparently.